Please note this is a channel-specific article only applicable to Amazon.


Bullet Points
(Key Product Features) are used to give a quick summary of important selling facts about a product. They can be 
added as attributes in the Amazon configurator - it is an optional attribute called Bullet Point and you can add up to 5 of them. 


Configurator attributes can then be mapped to Extended Properties on your items so they would always be added to the Listing Template for all items that are listed using a specific configurator.


  • See the respective documentation on Extended Properties for full details and instructions on how to add them.
  • For more information on adding attributes in the Amazon configurator, please refer to this documentation page.
  • Whether you need to add new Extended Property values to your items, then you can use the Delete Extended Properties import to delete the old values in bulk.


Alternatively, Bullet Points can be added as a default value to the configurator. In this case, all listings created with the same configurator will have the exact same details on the template. See this article for more details on using default values together with Extended Properties.


If you only have a few SKUs that should be using different details than the rest of your listings using the same configurator, then all the details can also be directly changed or added on a specific Listing Template. Full details on Amazon Listing Templates are available in the respective documentation page.