Discount groups or per customer discounts

Just wondering why there is no implementation for discount groups, or any way to be able to assign discounts to customers (usually returning)

Doing this on a 'per order' basis and line by line seems a bit set in the past!

Even the seller channels don't do it properly, Amazon BUSINESS is the only option. Surely a tool like Linnworks that gathers multiple channel orders etc should have this available??

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